What each extra actually does.

Customers choose a time on your website instead of ringing you. The request lands with you to confirm, so you keep control of the diary and stop losing the people who will not pick up a phone.

A calendar showing what is already booked, so the same hour is never sold twice. Pairs with the booking system, and useful on its own if you take bookings by phone.

Your real Google reviews shown on the page, refreshing themselves as new ones arrive. Nobody has to copy them across, and nobody can accuse you of inventing them.

An email box on the page, with the list kept somewhere you can actually use later. The cheapest way to stop a visitor being a stranger the next time.

One tap opens their mail app with your address already filled in. Small, but it removes the step where somebody copies your address and then forgets why.

People apply with their details and attach a CV, and it arrives as one tidy message rather than three emails with the attachment missing from all of them.

A page for the roles you are hiring for, so you send one link instead of retyping the job description every time somebody asks.

The whole site in a second language, switched from the corner of the page. Priced from, because it depends how much text there is to carry across.

A page for each branch with its own address, opening hours and map, so somebody searching for the one near them finds the right details rather than the wrong ones.

A switcher that puts visitors on the branch nearest them without making them work out which one that is.

A map of every location and directions to each one. Worth it once you have more branches than a visitor can hold in their head.

A part of the site only your members can open. For price lists, resources, or anything you would rather not show the whole internet.

Gift cards people can buy or request straight from the page. Quietly one of the best-earning things a small business can put online before Christmas.

Points or stamps for customers who come back, run from the website instead of a paper card that lives in a wallet until it is lost.

People sign up for an event and you get the list. Real numbers before the day, rather than a guess and too much food.

Posts you can add yourself, with dates and pictures. Also the most reliable way to keep giving Google new pages to find without paying anyone.

Short announcements in one place, newest first. Lighter than a blog when all you need to say is that the shop is shut on Monday.

A search box that looks inside your own pages. Worth adding once the site is big enough that scrolling stops being a plan.

Titles, descriptions and headings written the way search engines read them. It does not buy you the top spot; it stops you being invisible for your own business name.

Your pages submitted to Google so they can appear in search at all. Without it you simply wait, sometimes for months.

The listing that appears beside the map when somebody searches your trade and your town — created, verified, and filled in properly.

Photos, categories, hours and posts tuned so that listing actually ranks against the others nearby, instead of sitting there correct and ignored.

Visitor numbers you can read without a course in it, installed and configured so the figures mean what you think they mean.

The tool that shows what people typed before they found you, and warns you when Google cannot read one of your pages.

Calls, forms and bookings counted, so you know which part of the site brings work in and which part only looks nice.

Which pages people read, and where they give up. Usually the fastest way to find the one sentence costing you customers.

you@yourbusiness.com instead of a Gmail address, working on your phone and your computer. Costs almost nothing and changes how people read your quotes.

Your logo, phone number and website on the bottom of every email you send, without you pasting it in each time.

We buy the web address for you and register it in your name, not ours.

Plus the price of the domain itself

A web address you already own, pointed at the new site. The fiddly half-hour of settings that nobody enjoys.

The padlock in the address bar, renewing itself. Without it browsers put the words “Not secure” next to your business name.

An existing site moved across without losing the rankings, the links or the content it already had. Priced from, because no two old sites are the same mess.

The site made to open fast on a phone on mobile data, which is how most people will actually see it. Slow sites lose visitors before the first word is read.

Photographs made small enough to load quickly and still look right. The single commonest reason a small business website feels slow.

Contrast, labels and keyboard use sorted out, so people using a screen reader or a magnifier are not shut out of your business.

The consent notice the law asks for, and one that genuinely does what it claims rather than setting the cookies anyway.

A privacy policy written for what your site actually does, instead of a template mentioning things you do not have.

Your terms, in plain language, on a page of their own. The thing you point at when a job goes sideways.

Any other policy your trade, your insurer or your bank asks you to publish. Priced from, because it depends what they are asking for.

Copies taken automatically, so a bad day costs you an hour instead of the whole website.

The headers and permissions that keep the site yours, set properly rather than left at whatever the host happened to default to.

The junk stopped before it reaches you, across the whole site. Once the bots find a form they do not get bored.

Bots kept out of your contact form without making real people solve a puzzle about traffic lights.

Every link tested and the dead ones mended. Worth doing on any site that has been around a few years.

The site emails you the moment something happens on it, so you are not refreshing a page to find out whether anybody got in touch.

The customer gets their confirmation without you writing it. Fewer people turning up on the wrong day, and fewer ringing to check.

Every message forwarded to whichever address you want it at, including one that is not the address the website was built with.

Quote requests arrive marked as quote requests instead of buried among everything else, because those are the ones worth answering first.

An instant reply saying you have their message and when you will answer. Most people will wait, as long as they know they are waiting.

A reminder before the appointment. Measured against the money lost to people who simply forgot, this is the cheapest thing on the page.

Out of hours, on holiday, or simply on a job — it answers for you, in your words, at the times you set.

New enquiries pushed to you and to whoever else needs to see them, so nothing sits in one person's inbox while they are off.

A record of who asked what, and whether anybody answered. Useful the first time you cannot remember, which comes sooner than you think.

Enquiries dropped straight into the system you already use, instead of being retyped. Priced from, because it depends which system that is.

A logo drawn for your business, delivered in every file you will ever be asked for — the website, the van, the sign, and the printer.

Logo, colours, fonts and the rules for using them, so everything you produce afterwards looks like it came from the same business.

Cards laid out and ready for the printer, with the bleed and the margins already right so they do not come back rejected.

A flyer or poster designed to work both printed and posted online, rather than one that looks right on paper and wrong on a phone.

Your menu set properly for the wall, the table or the website. Legible at arm's length and in bad lighting, which most menus are not.

Profile pictures, cover images and post templates that match the website, so your accounts stop looking like a different company.

A short video for social media or the top of your page. Priced from, because thirty seconds and two minutes are not the same job.

Images made for your business where you have no photographs of your own. Better than stock, and available the same week.

A card customers scan to land straight on your review page. The gap between asking for a review and getting one is usually just this.

WhatsApp Business set up properly, with the button on your website. For a lot of trades it is the only channel customers really use.

Invoices, quotes and letters in your own branding, so the paperwork looks like the rest of the business.